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What is SEO?
SEO or Search Engine Optimization is a form of marketing that involves enhancing your website to improve its visibility and meets the needs of your target audience.
Why SEO is Important?
Bootz Digital Marketing has two aspects of how to effectively implement their SEO services:
Technical SEO services and On-Page SEO services
Technical SEO
XML Sitemap
A file that lists all of the important pages on your website to understand its structure and help search engines index it faster
Page Speed
Optimizing images, compressing files, and leveraging browse caching through checking your website load times
Robots.txt
A plain text file that directs search engines on which pages to find or ignore to manage web traffic and protect sensitive content
HTTPS
A ranking factor for your website on search engines that protect the integrity and confidentiality of data exchanged
Backlinks
When another website links your website to theirs, which search engines see as a credibility and authority which improves ranking
On-Page SEO
KEYWORD RESEARCH
Including specific and trending words on your website on your website, title tags, and meta descriptions that help search engines understand the relevance of your web pages
URL
STRUCTURE
Creating clean and short URLs with keywords to help search engines and users easily understand the content of a page.
to improve the ranking of your website
RELEVANT
LINKS
Improving linking to other relevant pages within your website to improve navigation and present your website as authoritative within its niche
ANCHOR
TEXTS
The clickable text in a hyperlink for internal links if needed to for optimization to help search engines understand the context and relevance of the linked pages
USER
EXPERIENCE
Creating visually appealing and user-friendly design that includes clear calls-to-actions, mobile optimization, and readable content on your website